6 Types of Google Ads

If you are a business owner, having an online presence is essential to reaching potential customers. One of the most effective ways to do this is by running ads on Google—the world’s biggest search engine and one of the top three websites worldwide.

To maximise your return on investment, it is important to understand the different types of Google Ads available so that you can find one best suited for your needs. With that in mind, let us look at some of the more popular types of Google Ads and how they can help elevate your business goals!

What are Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform owned by Google that lets companies bid on certain keywords related to their products or services.

In exchange for a fee, the company’s ads will appear on the search engine results page when someone searches using those terms. This way, they can drive more qualified leads to their websites and increase their chances of success.

Benefits of Using Google Ads

Google Ads offers several benefits that make it a popular choice for business owners looking to increase their reach and sales. Some of the most common benefits include:

Targeted Advertising

You can target customers based on location, interests, age, device type, etc., making your ads more relevant to the user’s search query.

Cost-Effectiveness

Depending on how much you invest in Google Ads campaigns, you can get better ROI than other platforms like TV or radio.

Flexible Bidding Systems

Google Ads provides different bidding options that allow you to control costs and ensure a better return on investment.

Measurable Results

With Google Ads’ built-in analytics tools, you can easily measure the performance of your campaigns and make necessary adjustments for a more successful outcome.

Types of Google Ads

There are several types of Google Ads designed to suit various marketing needs. Each ad type has its unique purpose, requiring different elements, such as specific audience targeting settings or desired campaign objectives to succeed.

With the right ad type along with quality content, you can use Google Ads to switch up your digital marketing strategies and start connecting with customers more efficiently. Some of the most popular Google ad types include:

Search Ads

Search Ads allow content to appear as sponsored results when a user searches specific keywords or phrases. They are a great way to increase visibility and direct traffic towards your website.

Search Ads’ key features include reaching out to millions of relevant customers, ensuring relevancy with automated bid adjustments, and creating ad extensions that customise content specifically for your products and services. Additionally, you can customise the budget for search ads so that you won’t spend more than necessary.

• Responsive Ads – Under Search Ads are Responsive Search Ads. This most recent iteration of “standard text ads” allows advertisers to create multiple variations within a single ad set, using up to 15 headlines and four descriptions.
  Combining this information, Responsive Search Ads can be delivered in various combinations and optimized for what performs best on the SERP. This form of targeting helps ensure that your message is seen by the most relevant audience, increasing click-through rates and optimizing conversion performance.

• Call-only Ads – These ads show a business phone number and a convenient “Call” button so customers can contact your business.

• Dynamic Ads – Dynamic ads are banners that automatically change to adapt content and images to each user. A dynamic ad involves generating a custom ad in real-time to show the user the most relevant imagery.

Display Ads

Display ads are image-based and often colorful ads that appear on publisher websites across the web showing relevant content targeted toward a desired audience. This type of ad offers features like retargeting and remarketing, allowing you to stay top-of-mind with your target demographic and track how many people interacted with it.

When designed correctly with creativity and imagination, display Ads help businesses draw attention to their service or product, increase brand recognition and ensure that people who need their services are aware of them.

• Single Image – Single image ads spotlight the best features of an individual product or service. They can be placed on premium websites like YouTube, or on media channels such as mobile or desktop apps.
  With size parameters allowing flexibility, single image display ads work well within any website layout as they simply expand to fit the allocated space. The biggest advantage of single image display ads is that they can be set up with minimal requirements in terms of technical developer resources – making them accessible to most businesses.

• Responsive Ads – This type of ad is specifically designed to adjust itself according to different website sizes, helping it blend in perfectly with any form of content on the page. Users can upload a variety of images, logos, text, and videos to create a more customized ad that accurately reflects the company’s brand and goals.

Video Ads

Video ads on Google have quickly become one of the most popular forms of advertising for businesses. This is because they engage the audience on a deeper level by using sound and motion to create an emotional connection.

These ads are usually limited to 15- to 30-second segments. Google also allows advertisers to include interactive compliments within the ads, such as embedded links that lead directly to websites or landing pages.

Various types of video ads are available ranging from traditional banner ads, skippable in-stream videos, non-skippable in-stream videos, and out-stream videos. Each type has different benefits to help strengthen your brand presence and reach your desired audience.

• In-Stream Videos – These ads appear when a user is watching content on YouTube or another video platform and provide a distraction-free method of delivering promotion materials. They can be skippable or non-skippable
• In-Feed Videos – These videos deliver an engaging story about your product or service and are often placed alongside normal search results. They autoplay when users scroll through their feed, giving them a short preview of something that may be interesting to them.
• Out-Stream Videos – These ads display in the middle of blog articles or other web pages and play automatically when the reader scrolls near it–but only with the sound off. When a user taps on the ad, it expands with sound enabled, and the user is taken to your landing page or YouTube channel.

 To maximize your return on investment, it is important to understand the different types of Google Ads available so that you can find one best suited for your needs.

Shopping Ads

Shopping Ads take the online shopping experience to the next level. With no time spent on complex setup, businesses of every size can create smart and targeted campaigns in minutes.

Shopping Ads appear for customers as both text and image-based ads to showcase products or services with relevant images and descriptions. They’re also optimised automatically to display the most appropriate product based on a shopper’s search intent – driving awareness of what you offer right when people search for it.

App Ads

If you have an app for your business, these ads can help you reach potential customers searching for similar apps in the Google Play store. Google uses your ad texts, images, videos, and assets from your app’s store listing to create different ads across a range of formats and networks.

Local Search Ads

Local search ads target users based on their location, so you can ensure that your ads are shown to a local audience rather than a national or worldwide one. Such ads enable businesses to target their advertising geographically with either radius targeting or by selecting cities or towns they’d like to reach out to.

How to Get Started with Google Ads

It is recommended to work with a Pay-Per-Click (PPC) management agency if you are looking to get started with Google Ads. A PPC management agency can help manage campaigns, develop strategies and select the right keywords for targeting.

Hiring PPC consultants gives you access to their knowledge and expertise in all areas of Google Ads. They will advise on how best to target potential customers, monitor and optimise campaigns for maximum results and make changes or updates as necessary.

Google Ads Best Practices

Google Ads are an important tool for any business looking to reach potential customers, but it’s important to use them in the right way. To get the most out of your Google Ads campaign, there are several best practices to keep in mind.

Analytics

First, focus on setting up accurate tracking and monitoring tools. With proper tracking, you will be able to measure the success of your campaigns and make adjustments where necessary. Ensure you have all the relevant analytics set up properly so you can view performance data at a glance.

Ad Copy

Next, create strong ad copy that will draw people into your product or service. Your ads should be compelling enough to entice viewers and clearly explain why someone should care about what you’re offering. Include keywords, benefits, and an eye-catching headline to get the most out of your ads.

Targeting

Third, segment your campaigns by audience and target location. This way, you can ensure that you’re getting your message in front of the right people in the right places. Focusing on relevance is key to a successful ad campaign.

Approaches and Bids

Fourth, test different approaches and bid strategies to find what works best for you. Test out different images or copy variations to see which resonates with your audience the most. In addition, take advantage of Google’s automated bidding options so that you can set up bids based on budget constraints or other variables.

Monitoring

Finally, keep an eye on performance data over time and adjust accordingly. Monitor metrics like click-through and conversion rates to see how well your campaign performs. If something isn’t working, try changing keywords or ad copy to improve results.

Deciding on a Google Ad Type

When choosing the most effective type of Google ad for your business, there are several factors to consider.

• Budget: If you want to keep your budget low, consider using text ads. They require fewer resources and are a great way to get started with Google Ads if you’re on a tight budget.
  Display ads, on the other hand, often require more money since they typically use visuals (like images or videos) to attract attention from viewers.

• Audience: Consider who you’d like to target when selecting an ad type. For example, if you’re targeting women aged 25-35 for a beauty product, display ads might be the best option as they stand out more and include attractive visuals that could draw in their interest. Text ads may not do as well since they’re more text-heavy and lack visual appeal.

• Platform: Consider where your target audience spends the most time online and choose a platform accordingly. For example, if you’re targeting young adults, social media networks like Instagram or Twitter may be better suited for display ads.

Google Ads Experts You Can Rely On

It is highly recommended to hire PPC consultants to set up and manage your Google Ads campaigns. Pay Per Click Co. is an experienced PPC agency with clients in various industries. We understand the nuances of Google Ads and can tailor campaigns to fit your unique needs.

Contact us for a consultation on Google Ads. For more information about Google Ads recommendations for specific campaigns, visit this page.