Building Business Presence Online: 7 Link-Building Myths

Link building is usually misunderstood in digital marketing strategies, and many overlook its benefits. According to a recent survey, 41% of businesses believe link-building is the most difficult SEO tactic to master.

However, getting link-building right means boosting your SEO performance dramatically. And the entire process can be more straightforward than it appears initially.

Many businesses need help understanding what it is about link-building that works within a business model and what is a pure myth.

Read on as Pay Per Click London shares seven myths on link-building strategies and reveals how our service can link up and scale your business.

Demystifying the Most Common Link-Building Myths

Here, we’ll dispel the most common link-building myths. To succeed in the long run, you must avoid these misconceptions.

1. Linking Has no Effect on Rank

Internal and external links are essential parts of the SEO world. Internal links contribute to on-page SEO and determine the techniques that aid Google bots in crawling and understanding your content and improving your usability rating. At the same time, backlinking helps with your website’s off-page SEO.

2. Linking Must Meet Higher DA Than Yours

Not really. According to popular belief, receiving a link from a lower domain authority than your website’s is terrible for SEO. Moz provides a DA score out of 100 to better show how good your website ranks according to Google. Even if you receive a link from a lower DA site, you will still benefit from any referral traffic it generates.

3. Backlinks are the Most Important Google Ranking Factor

There is no written rule on this. Although link-building is an important SEO factor, we will never know the top ranking factors for Google’s algorithm. Of course, we know some techniques that boost rank — like backlinks — but this alone won’t complete your SEO efforts. It would also help to introduce other SEO techniques, like optimising your content and increasing website speed.

4. Internal Linking is Enough 

Internal linking plays a significant part in on-site SEO, but more effort is needed to meet your end goal. Internal links offer improved website navigation, a better user experience, and the distribution of ranking power across domain pages. But the truth is, you’ll need to build links elsewhere if you want to get referral traffic from other websites.

5. Social Media Links are Irrelevant

Not true. There is a belief that social media links won’t help your rankings. However,  they count as “mentions” and boost your content’s authority, so you should not overlook them. Social media links and likes won’t directly influence your rankings, but there’s a connection between search engine rankings and an active social media presence.

6. Digital PR is the Same as Link-Building

Both aspects necessitate relationship building and email outreach to work. But while digital public relations is one method of obtaining links, it differs from link-building. Link building is an essential SEO component, whereas digital PR is more concerned with brand awareness. As a result, link-building gets links that will assist in achieving SEO goals, while digital PR increases your company’s exposure.

7. The More Links, the Merrier

Some believe that the more links they put, the better their websites will be. This can make sense only if the links are good. And more important than the number of backlinks is whether the links come from authoritative and high-quality pages.

Pay Per Click London: Your Personal PPC Service Provider

Ready to put your knowledge to the test and implement your link-building strategies?

Pay Per Click London helps you employ the best link-building strategies based on your business needs and long-term goals. With our service plans, you can get high-quality backlinks that do the trick for your business every time. 

To schedule a free 30-minute call with our pros, email us at sales@payperclick.co — or fill out our form!