7 Effective Digital Marketing Tactics for SME’s

Using digital marketing tactics for SME’s to attract and retain customers is one of the most important components of a successful business plan. More than 20% of small enterprises fail in their first year, and almost 50% fail within their first five years.

One of the most common reasons for failure is a lack of market demand. To avoid this, SME’s need marketing strategies to increase awareness of their products or services. Fortunately, business owners can capitalise on digital marketing channels to reach more potential customers.

Opportunities for small and medium-sized businesses to grow their customer base increased as the internet rapidly developed over the last two decades. With the right digital marketing approach, even the smallest enterprises can reach large segments of the UK population.

The difference between a mediocre SME digital marketing solution and a highly successful one is how you use the available technology. Maximise your budget through these nine techniques and improve engagement and conversion rates on your website.

Better Understand Your Market

Your prospective customers only care about businesses that can help them achieve their goals or address their pain points. They’ll look elsewhere if your message and offerings don’t appeal to their sensibilities.

A full understanding of your audience’s thoughts and biggest concerns is critical in setting up your digital marketing campaign.

You can better understand your target market by creating a buyer persona. These semi-fictional representations of your customers will be your guide for content creation. It will help you decide on which topics to cover, what format to use, and what tone to write or speak in.

Start a Relevant Blog for Your Business

Blog writing is one of the most effective digital marketing tactics for SME’s to start building your authority as an industry expert. Search engines are more likely to recommend your business to users looking for your specific products or services if they detect that you provide useful, relevant information.

Additionally, your blogs will also help convert more visitors into customers. They are more likely to have a better impression of your business if you address their concerns or give advice. A CTA at the end of each article can also redirect them to a relevant product or service page.

You can use other formats if writing isn’t your strong suit. For example, you could start a podcast if you’re more of a speaker. However, remember that you should only do so if your target audience is open to podcasts. Refer to your buyer persona and audience research when making any content marketing decision.

Avoid Overcomplicating Your Content

High-quality content is at the core of every successful SME marketing strategy. It’s what brings customers to your site, and consistent production and delivery of such content will convince them to take the most favourable actions for your business.

However, be mindful that content will only drive people away if the information is too technical. Suppose your business created an innovative air purification system. Your customers want to know the advantages of using your new system over your competitors. They don’t need a chemistry lesson explaining the exact science behind it.

Ensure your content addresses your audience’s concerns at an appropriate level of depth and detail.

Also, avoid overselling your content. Nothing drives prospective customers away more than a company that is blatant with its intentions to sell. Instead, focus on adding value to your content to compel people to purchase your product or service.

Don’t Forget About the Technical Side of SEO

If you have great content but notice your website still isn’t performing well SEO-wise, the problem may lie with the technical elements.

Perhaps you have too many high-resolution images, which slow page loading speeds. Maybe your website lacks structured data, so search engines don’t understand your content well. Or your robots.txt file is preventing your website from being crawled.

Make sure that every aspect of your website is correctly optimised. Otherwise, you won’t rank high on search results, no matter how valuable your content is.

Take Care of Your Existing Clients

Successful digital marketing campaigns for SMEs also pay attention to retention, not just acquisition. Taking care of your current customers is essential, as investing in them provides a higher ROI than acquisition efforts. 

It is less expensive to reach them, they’re more likely to make a purchase, and they provide valuable feedback.

Establish a customer relationship management system to maintain a productive connection with people who have used your products or services. It’s also a good idea to introduce a rewards system for customers who can refer users to your business.

Harness the Power of Social Media

Social media is a powerful tool for the biggest brands, so maximise your reach by using these platforms to create a community with your audience. Regularly posting on social media will make your target audience more aware of your business.

However, it’s vital you choose which platform to prioritise. Different age groups have their preferred platforms, and each has different standards on what kind of content they want to consume. Familiarise yourself with these standards before planning your social media calendar.

Look Into Paid Advertising

If you still don’t have an established online presence, paid advertising is a highly cost-effective solution for SMEs. PPC marketing provides quick results, is targeted, has trackable performance metrics, and gives you a wealth of consumer insights.

A successful strategy will yield a significant ROI in a short amount of time. However, you must target the right keywords. Your industry will determine how much competition you will have for specific keywords. Working with a reliable PPC marketer can help alleviate these concerns.

Start Your PPC Campaign

As an SME, you may find digital marketing daunting. There are countless options, each requiring different skill sets. Fortunately, you can get expert help from Pay Per Click Co.

We provide SMEs with various solutions for generating leads, increasing conversions, and boosting revenue. Our digital marketing services include PPC, SEO, link building, and content marketing.

Work with our seasoned marketers to reach your target audience, drive traffic to your website, and reach your business goals.

Get in touch with our team to learn more about our services and how we can help your business grow.