White Hat SEO: What It Is and Why You Need It

Understanding white Hat SEO has the power to transform your website. With organic search being the dominant source of website traffic, accounting for 53.3% of all traffic, everyone’s vying for the number one spot on search engines. And it’s getting more competitive by the day.

This is where search engine optimization comes into play. There are several tactics that websites typically use. If you’re interested in building an exceptional marketing strategy, you can even use a trusted SEO agency service in London.

Let’s discuss a concept you’re likely to run into a lot – white hat SEO. We’ll offer a complete overview of white hat SEO, how it’s different from other tactics, and how you can benefit from it.

What is White Hat SEO?

White hat SEO refers to specific optimization tactics approved by major search engines, particularly Google. These strategies meet the search engine’s terms and conditions.

These strategies are a way to get ahead while “playing by the rules”. You implement approved techniques meant to improve your SERP ranking, work in accordance with the search algorithm and don’t undermine its ranking criteria.

White hat SEO tactics prioritize the user, not the algorithm. 

What are White Hat SEO Strategies?

There are a couple of white hat tactics used to boost SERP rankings of your page:

• Provide high-grade informative content. White hat content is about the person on the other side of the screen. Users who search for a specific topic, keyword, or inquiry want to get answers and information quickly and easily. The content you produce should be informative, relevant, and authoritative to be used as a reference.
• Optimize your content to fit certain keywords. Do your keyword research and be smart when adding them to your site. Target your desired audience, avoid keyword stuffing, and take advantage of keyword-rich meta tags to help people discover your content.
• Keep it skimmable. The reality is that a lot of users will simply skim over your content. As such, posts need to be short, concise, and easily digestible. Correct formatting can also go a long way – use subheadings, ensure there’s lots of white space, and utilize images and videos to break up text blocks.
• Optimize your website. Users can be impatient; that’s human nature. If you can’t deliver quickly, they might look for someone else who can. Your site should ideally be effortless to navigate and mobile-friendly for any smartphone users you attract.
  

Why is White Hat SEO Important?

There are multiple reasons people and businesses stress the value of white hat SEO:

• Improving SERP ranking. Following white hat SEO strategies is the best way to rank higher on search result pages and increase organic traffic to your site.
• Staying on top. White hat SEO isn’t the only way to rank. Many people constantly exploit and trick the search engine algorithm for a quick boost and short-term reward. But white hat strategies are more likely to have your ranking’s back when search engines modify algorithms.
• Maintaining the integrity of your site. Following the rules and approved tactics will produce quality content that users enjoy and want to engage with.

White hat SEO can help a site climb the ranks and keep its spot, establishing a legitimate site.

If you fail to use white hat tactics, your site may also get penalized or even banned by search engines.

Work with a professional SEO Agency in London

A trusted SEO provider is always good to have on hand. The team at Pay Per Click Co delivers a range of top-tier white hat SEO services. As a PPC and SEO agency service in London, we create and manage campaigns that turn clicks into paying customers.

Book a consultation with us, and let us help ensure your business thrives in the digital realm.