Google Ads has finally received a pretty significant update in the form of the new Experiments page. This new feature is expected to completely streamline Google Ads’ previous testing process by eliminating the need to create a separate ad campaign draft and the complicated steps that came with it.
Let’s take a look at what this new feature has in store for all digital marketers.
The Old Workflow
The previous process of experimenting with Google Ads changes required two major steps.
First, you had to create a Campaign Draft. Drafts are a way for advertisers to make changes to one of their Search or Display campaigns without it affecting the primary one.
Second, once you had your campaign drafts set up you then had to test them separately in an Experiment.
Drafts generally mirror an existing campaign’s setting or setup and allow you to make subtle adjustments to see how that will turn out.
The New Experiments Page
With the new Experiments page, you no longer need to manually create separate drafts first. Everything can now be done on the Experiments page and you can start experimenting with your campaigns with just one step.
During the experimentation setup, you will have the ability to designate how much of the main campaign’s budget and traffic you would want to use for the experiment. You can also set how long the experiment would run. Additionally, you will now be able to monitor the tests you are conducting and make specific changes on the Experiments page.
This new update to Google Ads should help prevent any implementation issues while making the process far more efficient.
New Experiments Page: Campaign Syncing
Along with the introduction of the New Experiments Page, Google also rolled out a way to sync your main campaign to your experiment. The original workflow involves creating a separate draft and manually copying your main campaign’s settings to your experiment.
With the new update, Google Ads will automatically sync or copy the settings of your main campaign and apply them to your experiment with just one click. This Campaign Sync feature is turned on by default whenever a new experiment is created.
However, keep in mind that Campaign Sync cannot be turned off for experiments or trials that have already been started or are already running. Also, all changes made by syncing will be listed on the account’s change history.
If you liked the result of changes you made using an experiment, the changes can now be synced to your main campaign and the necessary settings applied with a single click.
Why You Should Care
The new Experiments update for Google Ads offers numerous benefits and quality improvements for the testing process, including:
- Accurate and transparent results
- Saves time during experiment creation
- Better and more efficient test monitoring
- Easier application of changes due to campaign syncing
- Fewer implementation errors
Google Ads’ Experiment update should satisfy many advertisers that have been trying to find a way to optimize their workflows. This should also make the feature much more inclusive, especially to novices who may have been overwhelmed by the old testing procedures.
Google Ads Made Easy
While the update itself is recent, the improvements and changes should quickly cause a domino effect throughout the digital marketing industry. With this new more efficient interface, Google Ads has become easier for both beginner and experienced users alike.
Of course, not all of us have time to test, monitor, and review Google Ads campaigns. That’s why it’s important to work with a reliable team that can handle all your campaigns while you focus on running your business.
Pay Per Click Co. is a company dedicated to assisting small-to-medium-sized businesses get started with Google Ads and PPC advertising. If you are interested in the services we offer or want to request a callback from one of our specialists, sign up here or contact us today.