Google has just started rolling out a new update for Google Ads introducing new recommendations options for both Discovery and Video campaigns. The company claims the new recommendations will offer users ways to find more opportunities in their Google Ads campaign.
Let’s take a look at how recommendations can affect Optimization Score as well as other included updates such as YouTube campaign optimizations and auto-applied recommendations.
Using Recommendations For Discovery Campaigns To Maximize Your Discovery Campaign’s Performance
The Optimization Score in Google Ads originally scanned campaign types like Search, Display, Shopping, and Video campaigns to determine scores. With the new update, Optimization Score now includes the Discovery campaign.
Just like other campaign types, the optimization score will range from 0% to 100%. A 100% score should indicate that your Discovery campaigns are performing at their full potential.
These updates should easily allow Google Ads users to follow best practices which can help drive maximum impact, such as:
- Being able to fix disapproved assets to show them in ads
- Enabling the use of optimized targeting to help get more conversions at the same cost
- More opportunities to increase conversions by showing your ads to additional customers
Overall, the Recommendations update for the Discovery campaigns is geared to assist users in relying more on automation through audiences. If you’re a user who prefers or relies on specific targeting, you may not be able to utilize the new update.
The Google Ads update also includes some changes with auto-applied recommendations. Advertisers should now be able to auto-apply Google’s campaign recommendations at the manager account level.
That means users no longer have to go into individual accounts and manually apply recommendations. This feature of auto-applied recommendations has long been worked on by Google and as of now, there are 22 recommendations you can auto-apply, including:
- Enhancing your responsive search ads to help show more relevant messages to your customers
- Upgrading your conversion tracking for accurate conversion measurement
Advertisers will still have the option to personalize which recommendations they automatically apply. These are best used in conjunction with manual monitoring.
Updates to Video Campaign Optimization
As part of the new Google Ads update, new users will be able to see more recommendations that can help them optimize their video campaigns. This new set of updates include:
- Being able to setup product feeds to help users get more clicks and conversions at lower CPAs
- Being able to setup Google Analytics 4 to provide users with deeper, cross-platform customer insights
- Being able to upgrade conversion tracking to help users have more accurate conversion measurements
Recommendations For Discovery Campaigns: Why This New Update Matters
The new recommendations update can help users identify and troubleshoot issues with campaigns. Additionally, it also gives users the ability to focus less on manually optimizing campaigns and more time strategizing or analysing accounts.
Despite the benefits provided by the new updates, it is recommended for advertisers to exercise caution when utilizing auto-applied recommendations. This feature will help users save time, but handling it poorly can lead to costly mistakes.
If you’re looking for other effective ways to market your business online, it’s important to work with industry-leading experts.
Pay Per Click Co. helps startups and small businesses in creating or managing effective PPC (pay-per-click) advertising. If you’re interested in knowing more, please contact us today. Our team would be happy to discuss how our services can help your business.