How Much Do Google Ads Cost in the UK?

Are you looking to drive more traffic, visibility and leads for your business through Google Ads? Did you know, UK’s largest search engine Google reaches over 90% of all internet users in this country alone? Any company that advertises here has a great chance of increasing its brand awareness and driving more sales. But how much do these ads cost?

In this article, we’ll be exploring how to set up your own Google Ads campaign, taking into consideration both budget and practical strategies that you can use for the best results. With the right approach and budget, you can achieve maximum return on investment (ROI) with Google Ads.

Continue reading to find out how much Google Ads cost in the UK.

Increase Your Online Presence with Google Ads

Google Ads is a powerful online tool used to help businesses advertise their products or services. It is an effective way to reach potential customers quickly, as the ads appear in search engine results pages and other websites relevant to your target audience.

With Google Ads, you can create campaigns for goals such as brand awareness, website traffic, lead generation and more. The key to success with Google Ads lies in targeting the right people at the right time.

You should also consider budget and bid strategies when setting up your campaigns. This will ensure you get the most out of your ad spend while achieving maximum ROI. You can further improve campaign performance by optimising your campaigns regularly and using advanced features like remarketing lists and conversion tracking.

With the right strategy in place, Google Ads can become an impactful driver of growth for your business.

Google Ads in the UK

Google Ads can be used to reach customers all across the UK. You can specify certain locations or target people based on their interests and search behavior. Additionally, you can also use demographics targeting to get more specific with who sees your adverts. This is especially helpful when trying to find the ideal customer for your product or service.

How Much Do Google Ads Cost?

Google Ads can be very cost-effective, depending on the type of business you have and the goals you want to achieve. Generally speaking, the average cost-per-click (CPC) for a Google Ad is between $1 and $2, and the average cost-per-thousand impressions (CPM) is around $10.

However, these costs can vary significantly depending on your industry or product category and other factors such as keywords or location targeting. Simply speaking, there isn’t one straightforward answer to the question, “how much do Google Ads cost in the UK?”

However, we’re here to break down some of the numbers that you might find helpful when advertising online.

Average Cost of Google Ads: CPC

Before we discuss the average cost for CPCs, let us first define cost-per-click.

Cost-per-click (CPC) is a type of advertisement model used by businesses to maximise their reach. It allows them to pay only when a user clicks on the ad. This ensures that they are not investing money in impressions that don’t result in conversions.

In other words, CPC gives businesses control over their budget and provides them with an accurate way of measuring how efficiently their ads perform. The success of a CPC campaign depends on factors such as the relevancy and quality of the ad, competitive bids, target audience size and more.

With CPC advertising, businesses have more control over who sees their advertisements and where they are displayed, making it easier to reach the right audiences and make a lasting impact.

According to WordStream, below is the average CPC cost per platform:

• Google Ads Search Network – £1.95
• Google Ads Display Network – £0.48
• Google Shopping – £0.54

Search Network vs. Display Network vs. Shopping

Now that there are new terms in the mix, you might be feeling confused or overwhelmed. Let us explain each one so you can understand better how Google Ads work in these platforms.

Google Ads Search Network allows ads to be shown on search engine results pages (SERPs). These ads are triggered by a user’s query and have the potential to appear at the top of the page, making them highly visible.

On the other hand, the Google Ads Display Network places ads on websites, apps and videos across the web. This network is best for building brand awareness as it targets more general audiences than those who already know about your company or product.

Lastly, Google Shopping is an online platform used for product-based marketing. Advertisers can showcase products from their e-commerce store through text and visual advertisements. With this ad platform, users can quickly compare prices and features between different products to make an informed purchase decision.

Each of these Google Ads platforms offers unique advantages for businesses, so choose the one that best fits your goals and budget.

It is important to keep in mind that all of the above Google Ads platforms have their own targeting capabilities and features, such as demographics and device targeting on the Search Network and remarketing for customers who have already visited your website on the Display Network.

Understanding how each platform works is essential to capitalise on its benefits. Furthermore, combining different strategies across multiple networks enables you to reach a larger audience while staying within your desired budget.

With the right strategy in place, Google Ads can become an impactful driver of growth for your business.

Average Cost of Google Ads: CPM

Cost-per-thousand impressions (CPM) is another pricing model for online ads. It is based on cost per 1,000 impressions, and it tells advertisers how much they should pay to reach 1,000 people with their advertisements.

CPM is often used by Google Ads where advertisers can pay for each impression their ad receives instead of paying for clicks or conversions. On average, Google Ad costs vary between $1 to $2 per 1,000 impressions on the search network and from $2 to $10 per 1,000 impressions on the Display Network.

The actual amount you will pay depends on several factors such as your targeting options, the competitive landscape in your industry and ad quality scores. In addition, certain types of campaigns, such as remarketing campaigns, may have higher CPMs than other campaigns.

Factors That Affect Google Ads Cost

Industry

The competition for certain keywords can vary significantly by industry. For example, bidding on “financial advisor” will be more expensive than bidding on “dog grooming.” Some industries are more expensive than others, with legal services and insurance typically being the most costly.

Target Audience

Part of optimising Google Ads campaigns involves targeting people who are likely to become customers or engage with your business in some way. If you’re targeting people who are a good fit for your company, you could pay less for clicks because they’re more likely to convert.

On the other hand, if you’re targeting a broad audience that may not be interested in your product, you could find yourself paying more for each click.

Bid Strategy

Your bid strategy also affects how much you’ll pay per click. If you’re using the manual CPC bid strategy, then you can set the maximum amount that you’re willing to pay for a keyword or ad group. The automated strategies will determine bids based on factors such as performance and budget.

Ad Quality Score

Google Ads assigns every ad an Ad Quality Score, which is used to determine how often it will be shown on Google and other search networks. A higher quality score means that your ad has more relevance to users and is of better quality than ads with a lower score. Ads with a higher quality score will typically cost less than ads with a lower score.

Setting a Budget for Google Ads

Budgeting for Google Ads is essential in creating a successful campaign. There are some key things to consider when setting up your campaigns to ensure that you’re making the most out of your budget.

Audience

The first thing to consider is audience targeting. Defining who you want to target with your ads will help determine how much money should be allocated for each ad group and campaign. You can target customers by location, demographics, interests and more.

With careful audience selection, you can narrow down exactly who should be targeted with your message and their likely response rate.

Spend Limit

Next, it’s time to decide on a daily budget limit for each ad group or campaign within Google Ads. A good rule of thumb is to start with a small budget and increase it if the results are good.

The more money you spend, the higher the reach and frequency of your ad. However, it’s important to remember that setting a low budget can limit your ability to test different targeting strategies and tactics.

When determining how much to spend on Google Ads, it’s helpful to focus on quality leads over quantity. Identify which keywords generate the best leads for your business and adjust bids accordingly. You may also consider using automated bid strategies that allow Google Ads to optimize bidding based on performance data.

Tracking

Finally,  it’s important to track spending over time and evaluate the effectiveness of your campaigns. You should be tracking a few metrics: clicks, cost per click (CPC), impressions and conversions.Pay attention to what’s working and adjust budgets accordingly. 

Make Every Cent Worth It

To ensure you get the most out of your budget, it’s advisable to work with a Google Ads specialist who can help you create campaigns tailored to your specific needs and budget. With their expertise, you’ll be able to maximise the performance of your campaigns while minimising your costs.

Search no further than Pay Per Click Co. Google Ads’ constantly changing landscape can be difficult to navigate on your own, so it’s essential to have a team of experts who understand how to make your money work for you and achieve top-notch results.

WIth our help, you don’t have to worry about Google Ads cost in the UK and how to allocate your budget accordingly. Contact us for a consultation today! You may also visit this page to learn more about how PPC works.