SEO Versus PPC: Which Is Right For You?

Whether you’re a business owner of a startup or a well-established company, you must implement particular marketing strategies that’ll help you reach potential customers. To ensure your business stays afloat and performs well, an efficient marketing tactic can make all the difference.

SEO and PPC are the two most effective marketing strategies that yield the most results. SEO, short for Search Engine Optimization, and PPC, which stands for Pay-Per-Click, will condition the pace with which prospects reach your business.

To learn which marketing tactic is best for your business and where to find a reputable PPC agency, continue reading.

What Distinguishes SEO and PPC?

While both are some of the most utilized marketing tactics that serve practically the same purpose, each is different. For instance, SEO helps build traffic over time, whereas PPC renders immediate search traffic.

If all of this sounds like too much hassle for you, you can still reap the benefits of PPC by employing the services of a PPC agency, and rest assured your business stays on track (and earns revenue)!

We’ll now go over the features of SEO vs. PPC:

Features of SEO:

• Cost-efficient
• Excellent ROI
• Progressive traffic rates
• Perpetual process.

Features of PPC:

• Prompt setup
• Instantaneous results
• Paid rankings
• Increased sales and conversion rates.

As two of the most business-friendly marketing tactics today, PPC and SEO help companies elevate their brand awareness and gain more visibility on social media.  

A startup company might find PPC a more lucrative way of marketing their products and services, whereas more established companies might turn to SEO for ongoing, progressive results.

The Downsides of SEO and PPC

While both marketing tactics can do wonders for your revenue and brand awareness, they aren’t without a few flaws. For instance, if you use SEO, be prepared to run it for a while — it’s a long-lasting process that takes time.

On the other hand, a PPC campaign will require a specific budget to deliver the best results. If it sounds like something out of your league, a PPC agency can handle the fine details for you. 

Whichever way you go, understand the cons of each as follows:

Cons of SEO:

• It takes time to deliver results (sometimes more than nine months before companies see a substantial ROI (Return on Investment)
• It needs attention and takes hard work (if you plan on making a quick buck with SEO, give it up right now – SEO takes a lot of effort to put up and maintain a reputation)
• It’s highly unpredictable (your SEO campaign will depend on Google’s ranking algorithms, so every time Google changes them – you’d have to adapt)

Cons of PPC:

• It can become costly (depending on the industry you are in, as well as on the niches you encompass, running a PPC campaign might require you to stretch your budget)
• Since you’re buying traffic and not earning it, a PPC campaign will depend on your depositions (as long as you pay per click, you’ll get traffic — when you stop, the campaign stops, too).
• You need a competitive business spirit.

Pay Per Click Co: Let the Best PPC Agency Handle Your Marketing Campaign

Pay Per Click Co. manages and handles your PPC campaigns for you! 

As a leading PPC agency, we are dedicated to offering only the best services to up your business game among competitors. Whether it’s SEO, PPC campaigns, or content marketing, you can trust Pay Per Click Co. to guide your business to success.