There’s a lot of talk about organic and paid search, and it can be tough to figure out which is right for your business. But how exactly do these two differ?
Paid search is when you use Google AdWords or other advertising platforms to place ads at the top of the search engine results pages (SERPs). Organic search is when your website appears in the unpaid, natural listings on those same pages.
Both strategies aim to get more people to visit your site, but they approach this goal differently. Let’s take a closer look at each one.
We’ll also talk about paid search analytics and how it can help you keep track of your business’ performance on search engines.